Saturday, August 18, 2012

contrasting ads

Something ironic happening here...

I was watching a news clip, interviewing Danny Choo for Anime Expo, while Dolldelight had a lolita fashion show.  During the plug for AX, they showed this little ad (on the left), featuring a Dolldelight lolita.  Opposite of my screen, was this E! channel ad. 

The E! ad just seems shockingly sexy, after watching the comparatively innocent and cute, lolita fashion show. 

It's so nice to have an alternative culture, like anime and manga.  A different set of values about "what's cool", enables different options to exist, besides just sex appeal.  The Japanese acceptance of cute, deems it as a "child-like" value, rather than just as a "childish" taboo, as it is in the West.  Because cute is allowed to be  enjoyed, even by the supposedly "mature" demographic, Japanese media can offer a welcome relief from "sex as cool" being the only game in town.

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